Vendors skim time off marketing campaigns to help sell their homes quicker

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DESPERATE home sellers are shaving a week or more from their auction campaigns in a bid to avoid an unexpected Christmas sales rush, auction experts claim.

This years spring selling season has been unusually late, with the coming weekend the first true auction bonanza of the season.

More than 900 homes are scheduled to go under the hammer, breaking a listings slump that started before the Federal election.

Homeowners who had delayed listing their homes earlier this season now face increased competition from other sellers if they want their home to change hands before the end of the year.

This has prompted some sellers to opt for a speedier auction campaign.

Raine and Horne director of auctions James Pratt said the strategy had merits.

This weekends super Saturday auction extravaganza features a large number of properties, which are using three-week marketing campaigns, rather than the traditional four-week approach, Mr Pratt said.

This is a sensible strategy given Sydneys high clearance rates and stock levels that are lower than in previous years.

These factors are encouraging more owners to act quickly before buyers lose interest, or more stock comes onto the market.

Auction Services director Rocky Bartolotto said buyers can expect a spike in auction listings during December.

A given years auction activity usually ends a week before Christmas, but a large number of sellers have expressed interest in auctioning much later into the year and on Christmas Eve itself, Mr Bartolotto said.

We have a huge number of bookings December 17 and there may be some overflow. Were expecting even more properties to come up for auction as we get closer to the end of the year, he said.

Auctions have had a high success rate in Sydneys inner ring suburbs. Last weeks highest auction clearance rate was in the inner west, where 91 per cent of auctions produced a result.

Just over 90 per cent of eastern suburbs auctions were a success and 84 per cent of lower north shore auctions.

A clearance rate above 90 per cent means vendors have very a solid chance of selling in this market, Mr Pratt said. Its this realisation, and the proximity to Christmas, which is encouraging more owners to choose a shorter marketing campaign.